GENEVA, SWITZERLAND / RankWire.AI / – On September 14, the World Trade Organization will hold its inaugural World Trade and Tech Day at its Geneva headquarters. The event aims to gather trade officials, technology policymakers, business leaders, and other stakeholders. The central theme, “AI and Trade: Turning Potential into Progress,” will steer discussions on artificial intelligence and its impact on international commerce. The program emphasizes policies that broaden access to AI tools while fostering a more inclusive global trading system.

Opening the event with opening remarks, Director-General Ngozi Okonjo-Iweala will set the tone. A ministerial dialogue will explore why artificial intelligence has emerged as a key issue in trade policy. The agenda includes a keynote speech and a panel discussion featuring private-sector representatives. Topics will cover digital services, intellectual property, technical standards, and the role of developing economies within AI-related value chains. These sessions aim to connect technology policy with practical needs of cross-border business activities.
The World Trade Report 2025 will serve as an essential reference point for the discussions. WTO modeling indicates that artificial intelligence could boost global trade by up to 37% by 2040. It also projects that worldwide gross domestic product might grow by as much as 13%. The extent of these benefits hinges on infrastructure quality, workforce skills, technology adoption, and supportive policies. The report highlights that limited access could hinder participation from lower-income economies, emphasizing the importance of equitable opportunities.
Trade policy takes center stage
Multiple sessions will analyze how AI can reduce international trade costs. Participants will evaluate tools that assist companies in processing documents, ensuring compliance, and analyzing supply chains. The agenda will also explore digitally provided services and intellectual property rights. An additional focus will be on how technical standards can promote interoperability across markets. These discussions reflect the increasing role of AI in customs procedures, logistics, finance, and other trade-related services.
The event will also address obstacles limiting the broader application of artificial intelligence. Many enterprises still face challenges such as unreliable connectivity, insufficient computing power, lack of skilled personnel, and high-cost financing. Smaller firms often encounter additional legal and technical hurdles when entering digital markets. During a June discussion on AI and trade, the WTO’s small-business group examined these issues, highlighting how new tools can enhance market research, reduce operational costs, and improve access to trade data.
Showcasing practical AI solutions
World Trade and Tech Day will feature an exhibit of artificial intelligence applications relevant to international trade. A pitching session will showcase tools tailored for companies, public agencies, and trade organizations. These demonstrations aim to connect policy debates with tangible applications of AI technology. Organizers plan to demonstrate how AI can support supply chain analysis, regulatory processes, and market data access. The format will provide attendees with real-world examples of AI systems already operational in trade functions.
Scheduled for September 14, the event will take place at the World Trade Organization’s headquarters in Geneva. Its agenda combines ministerial discussions, industry input, policy analysis, and technology showcases. The focus areas include artificial intelligence, trade costs, digital services, and economic participation. It will also examine the infrastructure and skill requirements necessary for wider adoption. Details for registration and online participation are available on the official event page.
