PR Newswire

    Latest News

    Under Article 50 of the EU AI Act, organizations must provide clear notices for specific artificial intelligence interactions and synthetic media. These rules apply to both AI system developers and those who deploy them to publish or display content. Providers of systems that directly interact with users are required to inform them when they are engaging with AI. Additionally, providers of systems generating synthetic text, audio, images, or video must include machine-readable marks for detection of AI-generated or manipulated content whenever technically feasible. Deployers must identify deepfake images, audio, and video when they could be mistaken for authentic material.